We were split into groups according to our own values using The Distributive Justice Game (give it a go...it's quite interesting). We were the meritocrats, plus the one and only communist in the class..haha.
Anyhoo....
My group came up with the idea of creating an online museum specifically for digital art. We wanted our museum to be perceived as hip/chic, innovative, creative, and sophisticated.
The name we came up with is Gallery 72. Why 72? Because in terms of resolution, 72 dpi is used for the screen.
These are my brainstorming mock-ups:
When our group came together again we were surprised to see that we all had very similar ideas/concepts. Once the group saw everyone's ideas/sketches/mock-ups, we had a clearer vision of what we wanted our logo to look like. I was put in charge of finessing the logo.
These are my refined drafts:
And finally we agreed on this as our final logo:
With the logo complete, the rest of the group was responsible for designing various aspects of our identity kit.
To be continued....
This is super cool! Awesome work, Les!
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