type with images

The assignment was to design 3 posters/postcards/brochures/etc using the same text for each, but each layout had to be completely different from the other; different fonts, different images. An additional challenge, but not required, was to create a design spec, meaning all of the layouts would be the same dimensions. I decided to take that extra challenge and design a poster meant for an 11x17 print. The text could be anything we wanted...a quote, an event, etc. The inspiration for my designs came from the fact that I live in Brooklyn and that running is (or at least was...considering I haven't run since ankle-sprain-#5/left-foot-injury-#6 last July...but I digress) one of my hobbies. So I created posters for a faux running club. And here are my designs:


Layout #1:

My original concept for this design did not include a runner. I originally planned on just using an image of the Brooklyn Bridge. So my first drafts of this layout are pretty different. And then I googled images of "brooklyn bridge runners" or variations of that and initially didn't really find anything that was both good in compsition and high in resolution. A few days later, I stumbled upon the source image for this design. I must have skipped over it before because the original image is actually landscape so I had to select the runner and move her to fit within the dimensions of the layout.





















Layout #2:

For this I used part of an ad for the movie Run Fat Boy, Run. And the background is actually a photo I found of Prospect Park, which happened to fit perfectly.


































Layout #3:

This one is my least favorite. I'll admit it's pretty boring. I think I used all of my creative energy on the first two. I tried a few things to jazz it up, but that just made it look cheap so I just kept it pretty simple. My design may be meh, but the image is simply gorgeous! Special thanks to Andrew's shiny new camera and photography skills (and shoes) ;)

I really had fun with this assignment. I think I'm liking design more than video now....hmmm uh-oh. Well, it sorta makes sense because I originally started my undergrad thinking I wanted to do graphic design, but then switched to video. Well, I guess there's no harm in enjoying both and who says I have to pick one over the other?

Like what you see? Would you hire me to design something for you? haha